Sunday, July 18, 2010

JORDY Smith Wins J-Bay Event #4 on ASP World Tour & Takes the lead for the 2010 Title



Jordy Smith Takes 1st Tour Win and ASP Ratings' Lead at Billabong Pro Jeffreys Bay
JEFFREYS BAY, South Africa (Sunday, July 18, 2010) - Jordy Smith (ZAF), 22, has claimed his maiden ASP elite victory, taking out the Billabong Pro Jeffreys Bay over Adam Melling (AUS), 25, in front of his capacity hometown crowd.

Event Number 4 of 10 on the 2010 ASP World Tour, the Billabong Pro Jeffreys Bay was nothing but blaring Vuvuzelas and roars from the bluff as these two titans went tit-for-tat in an incredible Final exchange. The young South African proved the victor, dominating from the outset and securing an emotional first win.

"This is the best day of my life," Smith said. "The crowd on the beach has been supporting me the last few days and hearing the cheers and the Vuvuzelas just gets me fired up to perform. It feels like they're pushing me along. I couldn't have done it without them."

The most experienced surfer at Jeffreys Bay, Smith left very little to chance in the Final against Melling, opening his account with a blazing 8.90 before backing it up with some scintillating forehand surfing for a 9.03. The combination of scores (17.93 out of a possible 20) proved insurmountable for Melling.

"I knew the swell was dying and I had to take advantage of every wave that came through," Smith said. "Adam (Melling) is such a dangerous surfer. He's been in form all day and I knew that if he got the waves, he would get the scores. I went out there knowing I had to open up strong."

After taking the ratings' lead over former nine-time ASP World Champion Kelly Slater (USA), 38, yesterday, Smith solidified his position as the ASP World No. 1 with today's emphatic victory.

"It definitely is a different feeling," Smith said. "To be chasing the lead and defending the lead are two different things. It's a long year ahead and you can't count anyone out until it's over. I'm going to enjoy this feeling for now."

Smith's Final's berth almost never was, as the big South African was comboed by lethal Australian Bede Durbidge (AUS), 27, with four minutes remaining in their Semifinal clash. Catching two waves in under a minute, Smith unloaded a barrage of aerials and forehand blasts to claw his way back into the lead.

"I'm still not too sure what happened - it's all a blur," Smith said. "I got that first one where I did the little grab air that I didn't think was good, but the judges scored the whole wave pretty well. Then I backed it up and put everything I had into it."

Melling's "Cinderella" climb to the Finals was nothing short of sensational. Rated a lowly 41st on the ASP World Title Race rankings heading into Jeffreys Bay, the 2010 ASP Dream Tour rookie powered his way through five rounds of competition before coming short in the Final. His Runner-Up finish sees him bumped up to ASP World No. 19, well inside the safety zone for the dreaded mid-year field reduction.

"The ocean didn't cooperate with me in the Final so that's a shame but I couldn't be happier," Melling said. "We had amazing waves and to get the best result of my career is huge. I came into Jeffreys with a long road ahead if I were to make the mid-year cut-off, and now that I'm 19th, I feel like I have a bit of a buffer heading into Tahiti. I worked really hard to get here and I want to stay here."

Durbidge suffered one of the hardest losses of the event, having defeat snatched from the jaws of victory by a last-minute crusade by Smith. Despite the bitter loss, Durbidge's Equal 3rd vaults him from 10th to 7th on the ASP World Title Race rankings heading into the fifth event of the year.

"I had him comboed with only four minutes to go," Durbidge said. "He took off on that one-footer and pulled that 'Superman' air and finished off well, then came out and got another one. I think he got two waves in a minute or something. It's a hard way to lose, but Semifinals is my best result of the year and it's something to build on. The focus is on Tahiti now."

Taj Burrow (AUS), 32, consistently wowed audiences with his performance from Round 1 onwards, collecting the event's highest heat total in yesterday's Round 4. Despite today's Semifinal loss at the hands of Melling, the Western Australian moves up to ASP World No. 2 heading into Tahiti.

Highlights from the Billabong Pro Jeffreys Bay will be available via www.billabongpro.com/jbay10

The event will be broad LIVE on FUEL TV in Australia.

Official fores for the Billabong Pro Jeffreys Bay brought to you by Surfline.

Friday, July 16, 2010

New Model From JS Industries - The Kingpin

Check out the latest video on the JS Kingpin:

Friday, July 9, 2010

The Blak Boxes are In!... And almost gone!


We just got our shipment of JS Blak Box Surfboards in yesterday... and there are only two left today! We have a 6'0 and a 6'1 remaining, they look incredible and no doubt won't last long. Stop by the shop or order one online before they're gone! Here is the link to the online store BLAK BOX

Wednesday, July 7, 2010

Jordy At The 5 Star WQS in South Africa

Jordy and Knox are posting some of the best scores early on in the Mr. Price 5 Star QS that is currently being held in South Africa before the ASP event at Jeffreys Bay starts this month on the 15th of July. For more info on whats going on, go to: www.aspworldtour.com

Saturday, July 3, 2010

The New KINGPIN Model From Js Available Soon


If you love rounded pins then you will be all about this new double flyer round pin tail. The King Pin is another one of Js's shorter/wider models with a flat deck & wider outline. The tail also offers an incredibly tight turning circle in the pocket while the wider outline overcomes any catch through turns.




Thursday, July 1, 2010

THE "Taco Shop" Opening Today Across The Street At Pesky's Old Location


The "Taco Shop" is opening today across the street from the PIT at the old Pesky's location. If you haven't eaten at the one down on St George Street or their location at Flagler Beach, now is your chance to get the best Taco's on the Beach!! The PIT recommends the "UFO".