Saturday, June 6, 2009

Hurley... "The Snake of The Surf Industry"



A Snake is a Snake... and in the words of Mr. Gump, "That's all I have to say about that." But in this case there are a few more words that need to be said about our snakey friends at Hurley. Hurley started off as a core brand formed for true surfers. Then after being bought out by a certain Goddess of Victory (ie. Nike) they started to snake their way into stores that you would never dream of finding a true surf brand. And then the others followed. Like all snakes watch out... they can be deadly. A snake charmed by Nike certainly will be amongst the most deadly... no matter how much they have to sell out.

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